Speam corporate design
Logos, colors and naming — in one place.
For partners, press and members: every Speam brand element for download, with the rules for correct use.
The wordmark
"Speam" is always bold in the CI gradient, the product name in regular weight and text color. On red or dark surfaces both are white.
SpeamCore
On light surfaces: "Speam" in the gradient, product name in text color
SpeamCore
On CI red and dark surfaces: both white
Naming: always one word with a capital inside — SpeamCore, SpeamCommerce, SpeamPIM, SpeamBox, SpeamLMS, SpeamPlan. Never "Speam Core", "SPEAMCORE" or "Speamcore". Plain in body copy; the two-tone treatment applies only to headlines and wordmarks.
Logos for download
Colored variants for light surfaces, white for CI red and dark. Please do not recolor, distort, rotate or add effects.
Colors
CI red is the only brand color — it carries accents, buttons and the wordmark. Everything else stays neutral.
Do this — not that
Correct
✓Use the colored logo on white and light surfaces
✓Use the white logo on CI red, the gradient and dark surfaces
✓Spelling: SpeamCore, SpeamCommerce, SpeamPIM, SpeamBox, SpeamLMS, SpeamPlan
✓Keep a clear space of at least half the logo height
✓Use the original files from this page
Wrong
✕Recoloring, distorting, rotating the logo or adding shadows
✕Placing the colored logo on red or dark surfaces
✕Split or lowercase spelling: "Speam Core", "speamcore", "SPEAMCORE"
✕Applying the two-tone treatment in body copy
✕Using old logo versions or screenshots as a stand-in
Member of the BVBS
Speam is a member of BVBS — the German federal association for software and digitalization in construction. The BVBS logo is governed by the association's corporate design; guidelines and original files are provided on the BVBS website.
BVBS corporate designMissing something?
For print data, special formats or approval questions, drop us a line — we will send the right file.
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